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Upon learning about Trump twitter archive, I immediately recognised the opportunity to subject the President’s tweets to some analysis. Without doubt President Trump, before many other politicians, understood the power of Twitter as a means of disseminating his message. His message has many characteristic features. Perhaps this is not surprising given the President’s former career as a reality television star. One phrase from the election campaign that stood out to me, an uninformed observer from outside the US, was ‘Crooked Hillary’.